Global carmakers and the big EV switch
World over, carmakers are shifting gears towards electric vehicles and ecosystems, with some planning to go all-electric in a few years
Curated By: Ruchika Shah
Mercedes-Benz
The German carmaker had introduced the B-Class Electric Drive in 2013, but it failed to entice buyers. Mercedes-Benz now has a dedicated brand—Concept EQ—for its EV segment, says Roland Folger, managing director and CEO, Mercedes-Benz India. “The EQ brand will offer EVs to wallboxes, charging services, and home energy storage units.” The first Mercedes-Benz to wear the EQ badge will be an SUV built at the company’s Alabama plant. Ten more all-electric models are likely by 2025; in India, they will be launched in a staggered manner.
The company has also invested about 500 million euros to set up Accumotive, “one of the largest and modern battery factories”, in Kamenz, Germany.
The German carmaker had introduced the B-Class Electric Drive in 2013, but it failed to entice buyers. Mercedes-Benz now has a dedicated brand—Concept EQ—for its EV segment, says Roland Folger, managing director and CEO, Mercedes-Benz India. “The EQ brand will offer EVs to wallboxes, charging services, and home energy storage units.” The first Mercedes-Benz to wear the EQ badge will be an SUV built at the company’s Alabama plant. Ten more all-electric models are likely by 2025; in India, they will be launched in a staggered manner.
The company has also invested about 500 million euros to set up Accumotive, “one of the largest and modern battery factories”, in Kamenz, Germany.
