From festive shopping to home makeovers: India gears up for Diwali

Diwali, the festival of lights, is India’s biggest and most significant event of the year. Celebrated with a lot of gusto and gifts, the five-day Diwali festival heralds prosperity and happiness. It’s common practice for people to buy gold and silver, furniture and utensils for their home, and paint and decorate them. The online majors are weaning Diwali shoppers away from the familiar, bustling marketplace. To announce its biggest festival sale, the ‘Great Indian Festival’ from October 10-15, Amazon India showcased a first-of-its-kind ‘Amazon Festive Home’ in New Delhi
Curated By: Madhu Kapparath
Published: Oct 11, 2018
From festive shopping to home makeovers: India gears up for Diwali

Image by : Pradeep Gaur/Mint via Getty Images

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  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
The shopping malls in Indian metros have a challenge ahead of them, as the heavy discounting by online retailers will be a major draw for the Diwali shoppers who look to buy new clothes and gifts for the occasion.