1.It is a book for our times. The world economy is in reset mode. When liquidity was sloshing around, the mantra seemed to be nothing succeeds like excess. Now, austerity is back in fashion.
(This story appears in the 06 November, 2009 issue of Forbes India. To visit our Archives, click here.)
I liked the book. What's more, I saved money by buying it online at www.indiaplaza.in, got 30% off and also got the copy autographed by the author. A good deal on a no money marketing book is a good way to start I guess.
on Dec 10, 2009This book is very good 4 marketing.
on Jan 21, 2010