Get inspired by this Museum of Failure!
The newly opened 'Museum of Failure' in Sweden on failed innovations is a lesson in embracing your errors
Curated By: Madhu Kapparath
Coca-Cola BlāK
2006-2008
Coca-Cola spent two years developing this soda-coffee concoction, in the hopes of tapping into the growing premium coffee market. The beverage was launched in 2006 and was aimed at adult consumers, more specifically ‘the over-30, savvy, sophisticated achiever.’ Coca-Cola never explained why the drink flopped other than that it might have been the taste. It was described as ‘an adult Cola taste,’ which was perhaps not for everyone. The story of BlāK shows us that even for gigantic corporations with enormous resources and deep consumer insights, failure is always an option.
2006-2008
Coca-Cola spent two years developing this soda-coffee concoction, in the hopes of tapping into the growing premium coffee market. The beverage was launched in 2006 and was aimed at adult consumers, more specifically ‘the over-30, savvy, sophisticated achiever.’ Coca-Cola never explained why the drink flopped other than that it might have been the taste. It was described as ‘an adult Cola taste,’ which was perhaps not for everyone. The story of BlāK shows us that even for gigantic corporations with enormous resources and deep consumer insights, failure is always an option.
