Image by : Museum of Failure
Coca-Cola spent two years developing this soda-coffee concoction, in the hopes of tapping into the growing premium coffee market. The beverage was launched in 2006 and was aimed at adult consumers, more specifically ‘the over-30, savvy, sophisticated achiever.’ Coca-Cola never explained why the drink flopped other than that it might have been the taste. It was described as ‘an adult Cola taste,’ which was perhaps not for everyone. The story of BlÄK shows us that even for gigantic corporations with enormous resources and deep consumer insights, failure is always an option.