Decoding the bootstrappers
They have distinct traits which have helped them stay away from external equity without compromising growth
Illustration: Chaitanya Dinesh Surpur
- The bootstrappers have identified niche, less capital-intensive business segments that generate strong cash flows
- They stick to their core business and avoid unrelated diversifications
- They plough back a larger proportion of profits into their business
- The Bootstrapped Bosses have a long-term vision with a strong aversion to living ‘quarter-to-quarter’. Hence they abhor external equity
- They prefer organic growth
- Manage their debt better
- Are not over ambitious and are happy with an industry- level growth
- Handle business cycles better
(This story appears in the 18 August, 2017 issue of Forbes India. To visit our Archives, click here.)
