Find out with your own copy of Spotify's Wrapped for Advertisers 2021 report
After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way. Download the full report below to learn more.
Digital audio elevated moments, informed opinions, provided education, and inspired moods. And, it helped forge new connections between listeners, creators, and advertisers.
The future's bright: 61% of Gen Zs and millennials globally said they feel empowered to build a “better normal.”1 So before you start thinking about next year, take a look at what changed in 2021. It might just help you connect with your audience in more meaningful ways in 2022.
1. Always On
Audio was our constant companion.
Looking to rebuild and rebalance, audiences sought ways to rise above the digital clutter. Many turned to sound, with 79% of global audiences agreeing that they embraced digital audio as a tool to combat screen fatigue.2