W Power 2024

Cashing in on Privacy Paranoia

Published: Jul 16, 2013 06:29:18 AM IST
Updated: Jul 12, 2013 11:49:06 AM IST

The woes of spy agency nsa may be a boon for startups in the privacy space. The leak of highly classified documents listing Verizon, Google, Apple, Microsoft, Facebook and others as (unsurprisingly) rich sources of intel for terrorism investigations has set the paranoid worrying about the degree to which tech companies partner up with the Big Brother. Companies that offer NSA-proof services are reaping the benefits.

Cashing in on Privacy Paranoia
Protects: Web searches.
How: Doesn’t save IP addresses or send search terms to visited sites.
Founded in 2008; $3 million from Union Square Ventures in October 2011.
Useful for:
Embarrassing medical research.
Competitor: Google, which has over 13 billion monthly searches, according to Comscore.
NSA Boost: Daily searches up from 1.8 million to over 3 million.

Cashing in on Privacy Paranoia

Silent circle
Protects: Phone calls, VoIP, texts, e-mail.
How: Encryption. Company can’t see message content or who its customers are calling.
Funding: Founded in 2012; self-funded.
Useful for: Hospitals sending sensitive information to patients; texts you don’t want a partner to see. Competitors: Skype, Apple’s Facetime, Facebook chat. NSA Boost: 400 percent increase in weekly sales.

Cashing in on Privacy Paranoia

Documents in the cloud.
Encryption. Only users hold keys to decode a file.
Founded in 2007; self-funded.
Useful for:
Storing sensitive documents, business plans, revealing photos, copyrighted material you shouldn’t have. Competitor: Dropbox. NSA Boost: Customer acquisition up 150 percent.

(This story appears in the 26 July, 2013 issue of Forbes India. To visit our Archives, click here.)

Post Your Comment
Required, will not be published
All comments are moderated