In Michael J. Wolf’s The Entertainment Economy, he contends that imagination is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and SUVs, and finally, the mystery of how you get to create the next cultural phenomenon.
(This story appears in the 20 November, 2009 issue of Forbes India. To visit our Archives, click here.)
This could make entertainment work better and bigger.
on Nov 19, 2009very thought provoking, and actionable ideas
on Nov 14, 2009