From Audi to BMW, German brands top the bill of the world's most Instagrammed cars

All models combined, BMW—which counts more than 60 million photos accompanied by the hashtag #BMW—proves to be the most popular automotive brand on Instagram

Published: Sep 1, 2021 02:16:14 PM IST
Updated: Sep 1, 2021 02:51:26 PM IST

The Audi Q8 is the car that people like to share the most on Instagram
Image: Courtesy Audi

BMW, Audi and Mercedes are the car manufacturers whose models are the most popular on Instagram. Photos depicting models from these brands are the most numerous on the network, in proportion to their sales figures, with the Audi Q8 topping the bill as the most popular car on Instagram.

The Audi Q8 is the car that people like to share the most on Instagram, with some 224,079 photos posted for some 36,157 sales registered worldwide—an average of more than six photos shared per car sold. It's based on this ratio that online insurance comparison site Confused.com has established its ranking.

All models combined, BMW—which counts more than 60 million photos accompanied by the hashtag #BMW—proves to be the most popular automotive brand on Instagram.

Top 20 most Instagrammed car brands in the world
1. BMW
2. Audi
3. Mercedes
4. Subaru
5. Lexus
6. Dodge
7. Honda
8. Land Rover
9. Tesla
10. Volvo
11. Opel
12. Ford
13. Mazda
14. Chevrolet
15. Nissan
16. Toyota
17. Volkswagen
18. Kia
19. Fiat
20. Renault

Top 20 most Instagrammed car models in the world

1. Audi Q8
2. Land Rover Defender
3. Range Rover Sport
4. Dodge Challenger
5. Toyota Land Cruiser
6. Mini Clubman
7. Audi Q3
8. Audi A7
9. Dodge Charger
10. Kia Stinger
11. Acura RSX
12. Audi Q7
13. BMW X4
14. Ford Ranger
15. Audi TT
16. BMW i3
17. BMW X5
18. Peugeot 5008
19. BMW 6 Series
20. Chevrolet Corvette

To compile these rankings, Confused.com took into account just over 200 of the most popular car models and counted the number of hashtags about each of them. This number was then divided by the number of worldwide sales to highlight the relationship between the shared images and the cars on the road. Note that some brands, which do not share this data, were excluded from the study. Instagram hashtag data for car brands is correct as of August 17, 2021.

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