From Audi to BMW, German brands top the bill of the world's most Instagrammed cars
From Audi to BMW, German brands top the bill of the world's most Instagrammed cars
All models combined, BMW—which counts more than 60 million photos accompanied by the hashtag #BMW—proves to be the most popular automotive brand on Instagram
The Audi Q8 is the car that people like to share the most on Instagram Image: Courtesy Audi
BMW, Audi and Mercedes are the car manufacturers whose models are the most popular on Instagram. Photos depicting models from these brands are the most numerous on the network, in proportion to their sales figures, with the Audi Q8 topping the bill as the most popular car on Instagram.
The Audi Q8 is the car that people like to share the most on Instagram, with some 224,079 photos posted for some 36,157 sales registered worldwide—an average of more than six photos shared per car sold. It's based on this ratio that online insurance comparison site Confused.com has established its ranking.
All models combined, BMW—which counts more than 60 million photos accompanied by the hashtag #BMW—proves to be the most popular automotive brand on Instagram.
Top 20 most Instagrammed car brands in the world 1. BMW 2. Audi 3. Mercedes 4. Subaru 5. Lexus 6. Dodge 7. Honda 8. Land Rover 9. Tesla 10. Volvo 11. Opel 12. Ford 13. Mazda 14. Chevrolet 15. Nissan 16. Toyota 17. Volkswagen 18. Kia 19. Fiat 20. Renault Top 20 most Instagrammed car models in the world 1. Audi Q8 2. Land Rover Defender 3. Range Rover Sport 4. Dodge Challenger 5. Toyota Land Cruiser 6. Mini Clubman 7. Audi Q3 8. Audi A7 9. Dodge Charger 10. Kia Stinger 11. Acura RSX 12. Audi Q7 13. BMW X4 14. Ford Ranger 15. Audi TT 16. BMW i3 17. BMW X5 18. Peugeot 5008 19. BMW 6 Series 20. Chevrolet Corvette
To compile these rankings, Confused.com took into account just over 200 of the most popular car models and counted the number of hashtags about each of them. This number was then divided by the number of worldwide sales to highlight the relationship between the shared images and the cars on the road. Note that some brands, which do not share this data, were excluded from the study. Instagram hashtag data for car brands is correct as of August 17, 2021.