Rahul Saxena, MD, Verizon Data Services, is on the board of Vodafone Italy. He travels to Milan many times a year and is in love with its cuisine
The sight that hits you when you are flying into Milan is the Alps. Most of the taller peaks are covered in snow. Milan is a very business-friendly city; small by international standards, but with a wonderful co-existence and adaptation of business within an old European setting. You could conduct a multi-billion dollar deal in a bank that is headquartered in a medieval building. Enormous courtyards, Roman statues and tall ceilings; the atmosphere is something else.
Business over a meal
The first thing you should know about Italians is that around 60 percent of businesses are family-owned. So it is very important that you connect on a business and personal level. And the best way to do that is by meeting them in a restaurant over a meal. Restaurants in Milan are very regional, just like in India. You can have a choice of cuisine like Milanese, Roman, Florentine or Venetian.
(This story appears in the 20 November, 2009 issue of Forbes India. To visit our Archives, click here.)