Today, we follow Facebook and update friends on our doings. In the not too distant future, predicts Mikolaj Piskorski, Facebook will follow us and call half the planet customers
Editor's note: Now 10 years old, Facebook's growth is starting to slow. That's one reason it purchased What'sApp last month in a jaw-dropping deal valued at $19 billion. What might the next decade be like? Harvard Business School Associate Professor Misiek Piskorski, an authority on why and how people use various online social platforms, makes some predictions.
This article was provided with permission from Harvard Business School Working Knowledge.