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Our performance during the lockdown was not serendipity. It came on the back of a well-crafted strategy that gave us room to navigate the challenges of the pandemic. We stayed true to the core principles of our strategy, and they have rewarded us with enduring, sustained growth.
Britannia grew during the pandemic. Our margins are at their healthiest today, at 16 percent. And we are well on our way to achieving our vision of becoming a global total foods company. The principles of our growth strategy are focussed on distribution and marketing, innovation, growing adjacencies, cost efficiency and embedding sustainability in every aspect of business.
(This story appears in the 16 June, 2023 issue of Forbes India. To visit our Archives, click here.)