In an exclusive interview with Storyboard18, Berry talks about the food major's communication conundrum, its sustainability strategy, and his outlook for 2022
Varun Berry, managing director, Britannia Industries Limited
Image: Nishant Ratnakar
Life changed on a dime in 2020. The two years since then have been anything but normal. The impact of the Covid-19 pandemic prompted people to reassess and rethink priorities and pushed many brands and businesses to accelerate efforts to align with the new bottom line—people, planet, and profits. The global public health crisis has generated a deeper sense of urgency in ramping up efforts in areas like sustainability to tackle other major crises like climate change and the plastic menace. Today, sustainability is an important piece for any responsible organisation striving for financial success.
In an interview with Storyboard18, Varun Berry, managing director, Britannia Industries Limited, sheds light on the food major’s sustainability journey and strategy that’s based on four pillars—growth (economic), resources (environment), people (social), and governance; the challenges to putting it in action, and the communication conundrum when it comes to purpose-driven advertising.
Edited for length and clarity.
Q. As sustainability becomes a key consideration for any responsible business today, tell us what it means to you and Britannia in the current context?