In India, TV sets still have a bright future. According to research conducted by NielseniQ for Amazon, 78 percent of those surveyed prefer to watch streaming content on their TV
97% of respondents prefer streaming on TV around dinner time with family 97% of respondents prefer streaming on TV around dinner time with family
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When it comes to watching content available online, such as on streaming platforms, people in India have a strong preference for their TV screens. Nearly eight in ten viewers choose this way to watch, and their preference for a TV screen over a phone or computer can be explained by the better picture and sound quality.