Viewers of streaming platforms in India have increased by 20 percent, from 353.2 million in 2021 to 423.8 million this year, as per a recent Ormax OTT audience report. Over-the-top (OTT) platforms have touched a mere 30 percent of the total population—a majority of which comes from metro cities. The next phase of growth is expected to come from smaller towns and rural India.
(This story appears in the 30 December, 2022 issue of Forbes India. To visit our Archives, click here.)