What does it take to sell hair care products to women across Bangladesh, Saudi Arabia, South Africa and Egypt? After four years of trying, Vijay Subramaniam, the CEO of Marico’s international business, picked a few lessons along the way on understanding women, managing workforces across countries and some more
The man Vijay Subramaniam
Designation CEO of Marico’s International Business Group, which accounts for 19 percent of group turnover and is growing by 40 percent per year
His Latest Moves Marico Bangladesh Ltd listed on the Dhaka Stock Exchange in September after a Rs 9.5 crore public listing in Bangladesh
(This story appears in the 09 October, 2009 issue of Forbes India. To visit our Archives, click here.)