Brands across categories like electronics, FMCG, auto, fintech and beauty are not just timing their campaigns to coincide with the World Cup but also keeping it contextually relevant. Tech completes the package
Brands like Lenovo, Oreo, Kotak Security, Nissan and many others across categories like electronics, FMCG, auto, fintech and beauty are not just timing their campaigns to coincide with the World Cup but also keeping it contextually relevant. Image: Matthew Lewis-ICC/ICC via Getty Images