Arvind Iyer, head of marketing at Piramal Capital & Housing Finance, calls himself a "deep generalist" owing to his diverse background. Iyer has worked across various categories, including FMCG (Unilever), automobile (Royal Enfield), and broadcasting (Viacom18). In his current role, Iyer is busy building a consumer-facing brand and reaching out to budget-conscious customers, as well as medium and small businesses in Tier 2 and Tier 3 towns across Bharat. In an interaction with Storyboard18, he talks about his learnings, taking inspiration from D2C brands, and why hiring candidates with tech and marketing backgrounds has become a new trend.