What's key is the consistency of delivering on objectives of brands and business, not just for a short time
Through consistency, visionary marketers are able to create an ecosystem where marketers believe in innovation, analysis and risk taking thereby creating the power to influence purchasing decisions. Image: Shutterstock
The field of marketing and advertising is evolving at warp speed as disruptive technologies and platforms change how companies interact and connect with consumers. At the core of these transformational forces are people who are creating and harnessing new technologies and tools to drive industries forward. They are curious minds, thinkers, creators and doers fuelling the innovation that grows brands and businesses.
After the super success of YoungGuns, Storyboard18 and Network18 Group are launching The Visionaries. The three-city initiative will bring the focus on Visionaries from the world of brands and the commendable work they have been doing in establishing their organisations as leaders.
The Visionaries is an initiative that recognises the leading lights who have transformed our approach to media, marketing, and advertising. The marquee evening will take place at The Oberoi, Gurugram, on 27th October 2023.
Ahead of the Visionaries celebration, we asked advertising industry leaders to share their views on the impact visionary marketers have on brands, people and businesses as well as the necessary qualities a marketer needs to possess.
Yatin Balyan, managing partner and national head - media investments at Omnicom Media Group shares what he thinks are the most important qualities and values a marketer should have and showcase.