Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever, says all brands need to have a purpose beyond just selling the product
The campaigns of Taj Mahal Tea have never failed to entice its target audience. Be it the long-running campaign Wah Taj! that featured tabla mogul Ustad Zakir Hussain or campaigns presenting musical maestros, they have carved a niche for themselves over the years.