A recent report by the Confederation of Indian Industry (CII) says the design industry in India was worth Rs 18,332 crore in 2020. Image: Shutterstock
In the past few years, D2C commerce in India has seen massive growth across sectors. Be it food, fashion, beauty, FMCG, BFSI or fitness, these D2C brands have diverted a significant chunk of resources and budget on product design, giving homegrown players in the space a huge push.
Experts suggest brands are ready to shell out anything between Rs 15 lakh to upwards of Rs 50 lakh on product design to ensure a seamless and engaging customer experience. They also suggest that with the increase of demand for consumer tech brands since the onset of the pandemic, there has also been a 50 percent increase in demand for services of design studios and agencies on nuanced and high-impact projects.