Predictions are a risky business. But we're bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not). In 2022, definitely, maybe
Marketing investments are skewing towards an agile, data-driven world of sustenance than that of realising a dream that has long term dividends; Image: Shutterstock
It is the holiday season and most of you dear readers are probably snuggled in your living room and reading this during a break from some binge-watch. So, if we are going to crystal-ball gaze, we might as well do it with an entertainment theme—quotes from our favourite characters. After all, if 2022 plans to be anything like the last two years, we do have to suspend our disbelief.