As we gear up for the new year and businesses pivot to match the post-pandemic expectations, identity, experience and measurement will be the end game for marketers to deliver value in 2022; Image: Shutterstock
As the world braces for another year of the coronavirus pandemic, the hope of revival dominates everyone’s minds. While I am cautiously optimistic, the last two years have been evidence that the only normal now is constant change. And for marketers, that’s their natural habitat.