VS Mani & Co is founded by GD Prasad, Rahul Bajaj, and Yashas Alur. The former advertising executives got together in 2020 to sell South Indian coffee powder, decoction, and authentic snacks. Prasad tells Storyboard18, the brand has ambitions of becoming “The Halidram’s of South India.” The company wants a lot more people to understand the cultural nuances and food experiences of the South. Recently, Bengaluru-based food brand's founders appeared on the popular reality Shark Tank India too.