Prabhakar Tiwari, chief growth officer of fintech company Angel One, talks about the genesis of the brand's campaign, leveraging AI and what young investors want these days
Prabhakar Tiwari, chief growth officer, Angel One
Fintech company Angel One (formerly Angel Broking) has recently launched a campaign called #SuperIsHere. It is positioned as an AI-powered campaign that aims to encourage and empower people to leverage the power of data and technology in their wealth-creation journey with the Angel One Super App.
In a conversation with Storyboard18, Prabhakar Tiwari, chief growth officer, Angel One, talks about the genesis of the campaign, leveraging artificial intelligence and what young investors are demanding from fintech apps.
Edited excerpts.
Q. Tell us more about your SuperApp campaign and the objective behind its launch?
The #SuperIsHere has been highly anticipated. While we are a market leader in the FinTech segment, we faced challenges in conveying our tech superiority and new credentials to a large audience due to their previous experience with us, as the ‘Angel Broking’ platform in our earlier avatar, for an extended period.