Rarely do startups manage to pivot to a new business model successfully, with the former promoters and investors well entrenched in the new setup. In most cases, the founders either decide to take separate ways or the investors find exit routes.
But none of this happened in the case of fintech company Finovate Capital, which, after successfully building a supply chain financing platform for small and medium enterprises (SMEs) in India, decided to halt that business and pivot to a business payments platform for the SME universe, which founders Akshat Birla and Aljo Joseph understood very well.