Using convenience, ease of access and digitisation, they have fought the onslaught of supermarkets and ecommerce
Despite the expansion of organised, modern retail and the arrival of ecommerce, kirana stores have remained the lifeblood of Indian consumers
Image: Rupak De Chowdhuri / Reuters
(This story appears in the 17 January, 2020 issue of Forbes India. To visit our Archives, click here.)