The thing with journalism is, a few years into the business and few things surprise you — or, for that matter, fewer things move you. But that day, a bleak winter afternoon, at the plant which houses Argentum Motors in Surajpur near Delhi, our photographer Amit Verma, was stunned and moved, all at once. He was there to shoot Ajay Singh, the company’s chairman. And he wanted a shot on the plant floor.
What Went Wrong?
By any yardstick, the last two years were abnormal ones. An incredibly complex global environment, a credit squeeze, and elusive deals with auto makers in other parts of the world tested the limits of a partnership that hadn’t been together long enough.
(This story appears in the 05 February, 2010 issue of Forbes India. To visit our Archives, click here.)
Well ..... that's how things looked on jan 29 .....but the situation is improving and judging by their pace it seems they will become a success!!
on Mar 24, 2011what a fabulous opening to this story!!
on Feb 3, 2010This should be turned into a Case Study for Business Schools all across the World !! They will surely make money selling this story as a Case Study !!
on Feb 4, 2010The thing which surprises is the journalism we have, Far away from the reality. It appears that the cameraman must have visted the facility once but not the reporters otherwise they must have found that the generators are running continuously since the plant has closed and machines are in excellent condition also the company still employs about 400 employees for the upkeep of the plant.
on Feb 4, 2010