Ola Prime Plus—and what the backlash signifies

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In ToThePoint today, we teamed up with Rajiv Singh, to discuss transportation woes of consumers—a conversation triggered by the many irate comments on social media in responses to the introduction of Ola's Prime Plus service, which promises no cancellations, no operational hassles and clean cars in return for higher fare. Rajiv argues that this is an example of how the 'asset-lite' business model is overrated and why the numbers about large volumes by these businesses belie the problems they are beset with, prime among them being the absence of a great consumer experience