How do you breathe new life into a brand you intentionally killed? Over the next few months and years, we will have at least one such case study on our hands, as Nissan Motor Company of Japan unveils the rebirth of its Datsun brand for the emerging markets. On July 15, Carlos Ghosn, CEO of the Renault-Nissan Alliance, will be in New Delhi for the event, and, in a brief message to Forbes India, he told us about Nissan’s ambitions. “Datsun has been the strength of Nissan and we aim to revive our strength…It is a global brand and our priority will be to concentrate on India, Indonesia and Russia.”
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(This story appears in the 12 July, 2013 issue of Forbes India. To visit our Archives, click here.)
There is no creation without disruption. when any brand either not working to the optimum satisfaction of consumers getting an edge in the competitive environment or deficiency syndrome vouched by the maker committed for correction, this honest approach is likely to work , however, reincarnation is a challenging job because it is not easy to come out from hangover of previous experience, however, committed works of the local for global is an anti-dote which is likely to vanish the fog because there is a growing trend of discerning consumers in India and if the re-incarnation is to the tune of design spirit chalked out keeping the consumers interest , it will work out.on Jun 28, 2013