Thought Leadership
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India and the mega-regional trade deals: What these might mean, and what India should do
What impact these mega-regionals will have on India
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Investment Policies, M&A and Alliances
At first glance, policy competition would seem to be to the advantage of MNEs as governments are seeking to reshape policies to please multinational firms
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Pulpit Bullies: Why Dominating Leaders Kill Teams
Power interrupts, and absolute power interrupts absolutely. Francesca Gino and colleagues discover that a high-powered boss can lead a team into poor performance
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Six Signs that your Innovation Program is Broken
A successful innovation is a little like an iceberg: Look under or behind the innovation and you’ll see the smart practices, processes and structures that supported the success of the innovation. Herewith, six practices to avoid, and that are sure to compromise the chances of success
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China's App Stores: The Battle for Mobile Share
As app stores gain traction in China, companies vie to get a piece of the pie
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Labour Efficiency: Workloads or Makework?
New INSEAD research shows that indeed if you want something done, give it to a busy person. But how long can that formula work for?
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The Connected Consumer
How products spread through social networks is something marketers have almost no information about
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How Metaphors Affect Our Thinking and Behaviour
Spike W. S. Lee is an assistant professor of Marketing at the Rotman School of Management explains relation between Metaphors and Thinking
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Do Employees Work Harder for Higher Pay?
In a recent field study, Duncan Gilchrist, Michael Luca, and Deepak Malhotra set out to answer a basic question: "Do employees work harder when they are paid more?"
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Thriving with the crowd: Marketing with (and against) the New Influence Peddlers
Moving at the speed of the crowd has become mandatory for any company that is on the web (which is just about every company). These companies must understand how influence gets peddled in the marketplace today (and constantly refresh their understanding) – and they must constantly reevaluate how customers are influenced and what the appropriate response should be. Readers will learn what the responses should be in this article