Thought Leadership
-
The Connected Consumer
How products spread through social networks is something marketers have almost no information about
-
-
How Metaphors Affect Our Thinking and Behaviour
Spike W. S. Lee is an assistant professor of Marketing at the Rotman School of Management explains relation between Metaphors and Thinking
-
Do Employees Work Harder for Higher Pay?
In a recent field study, Duncan Gilchrist, Michael Luca, and Deepak Malhotra set out to answer a basic question: "Do employees work harder when they are paid more?"
-
Thriving with the crowd: Marketing with (and against) the New Influence Peddlers
Moving at the speed of the crowd has become mandatory for any company that is on the web (which is just about every company). These companies must understand how influence gets peddled in the marketplace today (and constantly refresh their understanding) – and they must constantly reevaluate how customers are influenced and what the appropriate response should be. Readers will learn what the responses should be in this article
-
Busting Innovation Myths
Sitting under an apple tree may have played a part in Isaac Newton’s law of universal gravitation but it takes more than an epiphany to innovate
-
How can Chinese Companies compete in Global Markets?
Durairaj Maheswaran sees the globalization of companies in terms of a “Five C” model of competitive advantage. In simple terms, this model examines how a company's core benefit, competition, culture, corporate structure and country of origin impact its globalization strategy
-
Should You Be a Specialist?
Stanford scholars explore how the path you take affects your career prospects
-
Investors Without Borders
Foreign investments in emerging markets make them emerge even faster
-
Is Leadership an Increasingly Difficult Balancing Act?
The notion that organizations increasingly will have to pursue transient strategic advantage rather than sustained advantage intensifies the challenge for leaders, says Professor Jim Heskett. What do YOU think?
-
How Strategists Should Lead
A Harvard Business School professor reflects on what she has learned from executives about the unique value strategic leaders bring to their companies.