ISBInsight
Eco-activism has been central to Patagonia's DNA long before large retailers assumed responsibility for their environmental footprint. India needs to go back to its roots of minimalistic living and respect for nature to strengthen sustainability efforts in fashion industry
Video analytics based on AI/ML algorithms are gaining popularity with time and are soon expected to become a requisite for all law enforcement departments and public places to optimise safety
This amendment to the Prohibition of Child Marriage Act 2006, if passed in the Parliament, will be a contributor to the list of gender-transformative policies in India
Digital intervention is a complex change. It requires all stakeholders to work together as an ecosystem to enable quality care and well-being of the citizens
Companies need to develop and follow a systematic customer strategy first to leverage the value of consumer data. Then allocate the right organisational skills, resources, processes, and systems to acquire, retain, and recover value from mutually beneficial customer relationships.
Becoming part of trending conversations has become the name of this game, to not only promote products or services but also to increase engagement with customers. Here are guidelines for the marketer on the prowl
Imagine a healthcare system with a pool of doctors and medical equipment shared across healthcare providers just like how Zomato, Uber, and OYO rooms enable sharing of resources across their consumers
India can make the industry-academia relationship a focal point of developing our research acumen. We need to devote our energies towards converting conflict of interest to a confluence of interest as an ultimate solution
Early AI adoption help the incumbents and new entrants thrive in the perpetually competitive retail context
Nostalgia marketing helps create an instant emotional connect to brands. This connect has been found to increase both the "intention to purchase" and the "propensity to recommend"