Idle Worship?

Fewer neighbourhoods are celebrating Ganesh Chaturthi as a community festival

Published: Aug 10, 2009

The Darling of India is back for his 10-day sojourn. Ganesh Chaturthi is less than a month away and this season is a true test for his devotees. Idol-makers in Mumbai are reporting a 10 percent drop in advance orders for the larger (over six feet high) idols typically ordered by housing societies.

Translation: People are broke, so no more donations for community activities. Pity. This was the one festival that got the neighbours to catch up with each other at least once a year.

Image: Minal Shetty
True Ganesh bhakts can’t be kept away from their God. Idol-makers report a surge in orders for smaller idols (up to 3 feet): They’re up between 10 to 30 percent. If the society doesn’t opt for a Ganpati, at least people will have it in their homes.

Ah well. On the positive side, fewer large idols means fewer traffic jams on immersion days.

Research: Karthik Krishnan & Abhishek Raghunath 

(This story appears in the 14 August, 2009 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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  • Utkarsh

    Research: Karthik Krishnan

    on Oct 7, 2012
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