W Power 2024

Idle Worship?

Fewer neighbourhoods are celebrating Ganesh Chaturthi as a community festival

Published: Aug 10, 2009 12:00:00 PM IST
Updated: Dec 8, 2009 03:02:06 PM IST

The Darling of India is back for his 10-day sojourn. Ganesh Chaturthi is less than a month away and this season is a true test for his devotees. Idol-makers in Mumbai are reporting a 10 percent drop in advance orders for the larger (over six feet high) idols typically ordered by housing societies.

Translation: People are broke, so no more donations for community activities. Pity. This was the one festival that got the neighbours to catch up with each other at least once a year.

Image: Minal Shetty
True Ganesh bhakts can’t be kept away from their God. Idol-makers report a surge in orders for smaller idols (up to 3 feet): They’re up between 10 to 30 percent. If the society doesn’t opt for a Ganpati, at least people will have it in their homes.

Ah well. On the positive side, fewer large idols means fewer traffic jams on immersion days.

Research: Karthik Krishnan & Abhishek Raghunath 

(This story appears in the 14 August, 2009 issue of Forbes India. To visit our Archives, click here.)

Post Your Comment
Required
Required, will not be published
All comments are moderated
  • Utkarsh

    Research: Karthik Krishnan

    on Oct 7, 2012