Beautiful ideas of the world’s most innovative firms
Great ideas can arrive in a moment of inspiration, plucked out of the ether fully formed. More often, though, the muses don’t pick up the phone. Innovation is mess and toil, and often found outside your four walls. “No matter who you are,” said tech pioneer Bill Joy, “most of the smartest people work for someone else.” The world’s most innovative firms, whose ideas are featured here, will always admit brilliance is harder than it looks
Curated By: Forbes
Amorepacific
A cult classic compact
5-yr SaleS growth/ 5-yr total return: 138%/ 255%
Applying foundation is a pain. It’s hard to apply evenly and either cakes up or greasily slides down the face. Women in the West are only now discovering the wonders of the Color Control Cushion Compact, a blockbuster product invented in 2008 by Amorepacific, South Korea’s largest beauty care company. The presoaked sponge holds foundation pigment, skin fluid and sunblock in one formula, and dabs onto the skin smoothly. Amorepacific conducted more than 3,600 tests on some 200 types of sponges before releasing it. The inspiration came from the Asian tradition of stamping family surnames on paper using a pre-inked stone. More than 37 million $60 cushions have been sold globally so far this year
A cult classic compact
5-yr SaleS growth/ 5-yr total return: 138%/ 255%
Applying foundation is a pain. It’s hard to apply evenly and either cakes up or greasily slides down the face. Women in the West are only now discovering the wonders of the Color Control Cushion Compact, a blockbuster product invented in 2008 by Amorepacific, South Korea’s largest beauty care company. The presoaked sponge holds foundation pigment, skin fluid and sunblock in one formula, and dabs onto the skin smoothly. Amorepacific conducted more than 3,600 tests on some 200 types of sponges before releasing it. The inspiration came from the Asian tradition of stamping family surnames on paper using a pre-inked stone. More than 37 million $60 cushions have been sold globally so far this year
