Over 42 percent of India’s consumption of plastics is in packaging. It isn't surprising, therefore, that over 18 states in India have either completely or partially banned the use of plastic carry bags that - in the course of a few decades - have choked up the nation’s lands and rivers. The government expects corporate houses to take measures that will help contain plastic usage including bags, straws and bottles. The states have work to do - Enforce the ban at street and at manufacturers’ level; stop the rampant use of toxic material in plastic, and improve recycling. However, all efforts get side-stepped by the main issue: public apathy.