Image by : Museum of Failure
11/27
Kodak DC-40
1888-2012
Kodak was a successful early pioneer in the development of digital cameras. The DC40 released in 1995 was among the first consumer digital cameras sold. When Kodak created the digital camera in 1975, management’s response was ‘That’s cute – but don’t tell anyone about it’. It was dropped for fear it would threaten Kodak’s profitable film printing business. Kodak even developed an online image sharing service, but used it to try to sell more printed photos. Their failure was an inability to truly embrace the new business models the disruptive change opens up. Kodak went bankrupt in 2012.