True Brews: The art of craft beers
The beer renaissance in the US since the mid-'80s is a phenomenal crowd (enthusiasm) funding project. It has caused brewmasters to dredge up - among other varieties - a memory of India Pale Ale (IPA) and reintroduce it to bitter-loving beerheads. The IPA was born of desperate British attempts to produce a beer that could withstand the vagaries of time and a sea journey from London to its colony in India. Craft beers are having their moment in the sun, with many microbreweries in Indian cities vying to school your tastebuds with complex flavours and finish
Curated By: Madhu Kapparath
Craft beer’s relationship with the US indie music scene, and the parallels between them, are long and strong. Indie music of the early 1990s was considered to be music made for the sake of music and not sales. However, as indie albums began to have soaring sales— The Offspring's Smash (1994), for instance, sold 12 million copies—major labels tried to catch up, either with misguided marketing plans or just buying out indie labels. Similarly, in the early 1980s, when there were only about 50 craft breweries in the US, a revival was followed by Big Beer—comprising the Big Three (Anheuser-Busch, Miller and Coors)—buying up craft breweries.
