The power of one

Kriti Tula, 30
Alarmed at the scale of wastage in the fashion industry, Kriti Tula, creative director and co-founder of fashion label Doodlage realised the urgent need for making fashion circular: Starting from the raw material to how the garment will be disposed of at the end of its life. She works with eco-friendly fabrics, such as organic cotton, corn fabric, banana fabric, and leftover or discarded textile from large manufacturers, thus minimising wastage. Her work has been recognised by various global and national publications and this has helped her reach a larger market. This year she aims to find ways to introduce products made of post-consumer waste by reselling, upcycling and recycling. Her motto: ‘Buy less. Choose well. Make it last.’