Gautam Bhirani: Steering India's Digital OOH market with Out-of-the-Box ideas
A fitness enthusiast & youth icon, Gautam is recognized as one of the Most Influential Leaders in the OOH Advertising Industry
Call it serendipity -- Gautam Bhirani's journey to becoming one of the most formidable names in India's thriving Media and Advertising landscape.
From being on billboards himself to building canvases, Gautam has charted a rare career story made successful on the back of his courage to take risks, knack for innovation and flair for persuasion.
A college dropout and a former National level sportsman who went on to have a brush with ramps and brand endorsements, his tryst with entrepreneurship via his maiden venture came as early in life as 23. With his impeccable communication skills and in-depth understanding of the ecosystem, he turned brands that he once endorsed into his clients.
In a career full of peaks and troughs, Gautam has defied all perceived norms of the business world to build and establish what is today one of India’s largest and most talked about integrated digital media companies, and to be a pioneer of progress in the industry at large.
Innovation has been at the core of any and every enterprise by this Out-of-Home advertising specialist, who is a self-honed marketer at heart and an entrepreneur by choice. Be it pioneering taxi top advertising through Mumbai's famous 'kaali peelis' or bringing cutting-edge technology to bring advertisers and consumers closer in the Digital Out-of-Home universe, Gautam has always been a step ahead of his contemporaries in the business.
A 40 under 40 & Youth Icon awardee, Gautam is recognized as one of the Most Influential Leaders in the OOH Advertising Industry. While his work as a contributor and columnist has been widely appreciated by leading Indian and international business media journals, he has also cemented his space as an active voice in discussions around the present and future course of the industry.
