Gumlet quietly transforms video delivery with API-first infrastructure
In May 2025, one of the most renowned video platforms faced its third service disruption in a single month. Creators across industries experienced playback errors, broken embeds, and delayed support responses — just as they were launching courses, hosting webinars, or onboarding paid users.
For many, it was the final straw.
Quietly, a shift began. Fitness instructors, SaaS teams, course creators, and digital educators started exploring alternatives — not just for reliability, but for performance, control, and long-term scalability.
From Hosting to Infrastructure
The video industry is undergoing a silent rebuild. Creators no longer want a generic platform to "host" their content. They want an infrastructure layer that plugs into their ecosystem, adapts to different user contexts, and stays invisible when it’s working.