How this Indian SaaS startup is quietly powering the future of video delivery

This shift mirrors what we’ve seen in other parts of the creator economy: platforms that once offered everything in one bundle are being replaced by API-first, developer-integrated tools that do one thing well.

The result? A new generation of video infrastructure companies quietly gaining ground.

Meet Gumlet: A Quiet Infrastructure Story

One of the startups leading this shift is Gumlet, a video delivery platform used by edtech companies, paid academies, B2B SaaS tools, healthcare platforms, and digital media brands.

Co-founded in India by Divyesh Patel and Aditya Patadia, Gumlet has grown steadily since 2019 — without ads, influencers, or hype.

Today, it powers over 2 million hours of video every month.

What sets Gumlet apart is its infrastructure-first philosophy:

● Adaptive Streaming with Global CDN: Your video loads instantly, regardless of where your users are.

● Granular Access Control: From signed URLs to domain locks and IP filtering, you decide who watches.

● No Ads, No Trackers: Gumlet doesn’t sneak in overlays or user tracking.

● Built-in Analytics: Engagement heatmaps and completion rates available to all users.

● API-Ready by Default: It works with your CMS, LMS, or React stack out of the box.

And perhaps most importantly — Gumlet is quietly stable.

What to Look for in a Video Platform in 2025 (and Beyond)

The creator economy isn’t slowing down. But expectations from tools have changed. Teams want video platforms that:

● Load instantly without buffering

● Offer analytics without third-party plugins

● Allow private, gated access without complex setup

● Respect user privacy and don’t inject cookies

● Let developers integrate with minimal engineering lift

Whether you're building a gated fitness community or running product tutorials inside a SaaS app, speed and control are no longer nice-to-haves — they're baseline expectations.

And increasingly, these expectations are being met by platforms like Gumlet – the best alternative for vimeo, wistia, brightcove, etc.

The Shift Is Quiet, but Global

This migration isn’t loud. There are no trending hashtags or public brand breakups. But it’s happening.

Ask any developer who's switched from a legacy video host to a modern one. Or any course creator whose LMS now loads in half the time. They'll tell you:

The difference isn’t in the dashboard. It's in the delivery.

And the platforms leading this shift aren’t trying to be everything. They're just focused on making video delivery something you never have to worry about again.

The Future of Video Is Invisible, Reliable, and Built for Scale

In 2025, creators aren’t just looking for a place to upload videos. They’re looking for a partner in performance.

That’s why the next chapter of video infrastructure is being written by platforms you may not see in headlines — but that are quietly powering everything behind the scenes.

And that’s where Gumlet lives: behind the play button, making sure the story never stops loading.

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