MommyPure is also India's 1st Certified Plastic Negative brand by repurpose Global
MommyPure, an India born brand of baby care and wellness products has launched a wide portfolio of internationally certified natural plant based skin, hair and diaper care for babies in the age group of 0-5 years. The entire range has been developed using naturally-derived, clean, safe and effective plant based ingredients; sourced sustainably, produced ethically, and filled in 100% recyclable packaging.
Inception journey
Gaurav Katiyar (dad to a baby girl) Founder and CEO, MommyPure says, “It is a common struggle for families to spot safe, toxin-free, clean babycare products in the market- the buzzwords are indistinguishable. On top of that, COVID-19 has taken over the world, forcing billions of people to think differently and change their lifestyles overnight, paving the way for a renewed beginning! Launching our brand amidst this sentiment has higher value for us than ever before. Like minded brands can collectively act like catalysts to propel long lasting changes which could together benefit mankind and mother nature”.
He adds, “It’s high time that families are made to understand that natural and organic doesn’t automatically mean safe and good. We believe in being 100% transparent to our consumers which is why we disclose our ingredient lists on each of our product labels and website explaining where they come from, what they do, and how they are made, so that families can make the informed & right choice for their baby. With MommyPure, we are rebuilding baby care for the new generation of families who are passionately looking for ways to make healthier and safer lifestyle choices”.
Key International recognitions and its relevance that makes it stand out in the market
MommyPure is India’s first baby care brand certified by CertClean- North America’s Leading Certification For Safer Beauty and Personal Care Products. This means that all its products are completely free from ingredients including parabens, sulphates, mineral oil and harmful preservatives which may pose potential risks to the human neurological, hormonal & reproductive system. MommyPure is also a Cruelty-Free & Vegan Brand under PETA’s Global Beauty Without Bunnies program; a certification for the fact that the brand does not conduct or fund any animal tests on its products anytime during the entire process and does not use any animal-derived ingredients (such as honey, beeswax, or carmine etc.) in its range of products.