Taking Indian craft to the world stage and beyond
In a market that is primarily defined by changing demands and artistic differences, crafting something out-of-the-box creates ripples that flow out on a global level. And that is exactly what Ishita Gupta has been up to.
Ishita Gupta, the designer, the brains and the heart behind her brand Vaidaan Jewellery is a coveted visionary who believes in the union of Indian tradition and ultramodern ways of life. Transgressing Indian embroidery from fabric to jewellery, she has created a unique outlook for every individual.
What started as a passion project out of college, her ideas have transpired into success over the span of four years. Four challenging, life-changing and completely phenomenal years. Ever since 2016, when the first seed of growth for Vaidaan was laid down, all her actions have been towards only one goal – taking the traditional and making it global.
Starting out with humble beginnings, Ishita was a one-woman army at the brand’s inception. As a solopreneur, she took care of the design, sourcing, quality checks, marketing and logistics on her own. The expansion came only after one and a half years. Neither the brand nor Ishita has looked back since. Today, Vaidaan Jewellery is a name to be reckoned with on the world stage. Independent on its feet, Vaidaan is giving the industry a new edge with its state of the art embroidered masterpieces.
After completing Fashion Styling and Image Designing from Pearl Academy, Ishita went on to study design at the JD Institute of Fashion Technology. This shaped her knowledge into what the present is and what the future can be. Further to understand the global impact and market intricacies, she completed a course in Fashion Design from Central Saint Martins, London. Putting all of her knowledge, skill and degrees and diplomas to work, Ishita set up the design, styling, photography and digital marketing in place. What once started as a premium, luxury jewellery brand is now widely recognized with frequent glimpses in styling shoots, red carpet events and international exhibitions.
Vaidaan Jewellery is a premium luxury line of exquisite jewels showcasing the perfect balance between unconventional and handcrafted ethnicity. The brand speaks volumes about the convergence of the west with the east. Paving its way through different and unique lines of design and art, the label focuses and believes in celebrating traditional Indian embroidery with a twist of modernity.