Mahindra Rise's #TogetherWeRise campaign propagates the "Rise" philosophy that espouses "Whatever is good for the world is good for business".
Victor Hugo once remarked: “You can resist an invading army; you cannot resist an idea whose time has come”. Today, in the corporate world, that idea is “driving profitability alongside sustainable growth”. Whereas generating shareholder value is crucial, it cannot come at the cost of, say, the environment or the lives of future generations. Few companies live by this maxim. Fewer still put it in practice.
Some others like The Mahindra group, among the most admired business houses in India with operations in over 100 countries, are leading the charge. Its “Rise philosophy” in a nutshell, is that what is good for the world, is good for business; what creates value also creates profit and what enriches the planet enriches the company too.
To disseminate this message, the 77-year-old conglomerate has released a new film as part of the campaign titled #TogetherWeRise. It highlights the organisation’s unyielding efforts towards building a brand for the future by setting an example across a host of needle-moving and urgent needs to tackle climate change, disruptions through technological advancements, education and environment, to name a few.
For instance, the group is on course to become carbon neutral by 2040 and is already water positive at the group level. Its plant at Igatpuri is India’s first carbon neutral factory and CERO, a group company is the country’s first authorised vehicle recycler. The Mahindra group has many such firsts to its name when it comes to sustainable growth. It is also the first Indian automobile & components company to be included in the Dow Jones Sustainability Index that comprises global sustainability leaders.
The group is an illustration of the cliche that it takes decades to become an overnight success. This process towards building a brand for the future that nurtures humanity is relentless. Last year the group booked a 55% increase in renewable energy consumption to reach a cumulative 12% renewable energy share in its electricity power mix which is pegged to rise to 40% in the coming year.