Superba revolutionising branding with augmented reality
The AR company Superba specializes in bridging companies and brands with their audiences through interactive augmented reality creations
Photography by Ann Landstrom, Rachel Bruno Makeup & Hair
Augmented reality is changing the landscape of social media marketing in virtually all industries today. Leading the pack is AR and social media company Superba AR, a boutique Hollywood production house specializing in 3D and augmented reality application and viral filter creation to help brands and people create incredible organic reach.
Most augmented reality and web development companies today are strictly technology companies, solving only one half of the marketing equation. Superba brings a fresh perspective on the upcoming tech's applications by injecting Hollywood-level creativity and flair to every project through compelling storytelling and visually stunning effects worthy of even the big screens.
The AR company Superba specializes in bridging companies and brands with their audiences through interactive augmented reality creations. The firm takes the lead in the technical and creative execution of AR-powered campaigns that help drive virality and engagement on social media. Superba’s team members, including Superba CEO Raffael Dickreuter, have over 15 years of experience working in Hollywood, on blockbuster movies such as Man of Steel, Iron Man, and Avengers, Terminator, Alien vs Predator, Salvation, Passengers, and experience working with Snapchat on Augmented Reality. In recent times, the AR company has also started working with "Selling Sunset," a reality television series on Netflix that highlights some of the most exquisite properties in the country. Superba has taken charge of augmented reality filters that make for more interactive digital campaigns.
"Superba AR creates and conceives cutting edge augmented reality experiences for the world's leading brands," shares Chloe Shields, VP of Sales from Superba. "Using AR we allow brands to tell their stories and present their products and services in groundbreaking new ways by blending the digital world with the real world."
Chloe explains how augmented reality has become one of the driving engagers on social media. Various large brands from industries like beauty, fashion, sports, and entertainment have started to leverage the growing trend, signaling a new marketing and communications age. Over eighty million Americans actively engage with augmented reality monthly. Studies estimate that over one hundred million new users will use AR to make shopping decisions by the end of 2020.
