Nike's nonfungible token (NFT) platform, Swoosh, is set to integrate with EA Sports games, marking a significant milestone in the widespread crypto adoption among gamers. This integration could allow Nike's virtual footwear and apparel to become available in the gaming environment. Notably, EA Sports is a division of Electronic Arts.
According to a formal statement released on June 1, Nike announced that its ‘virtual creations’ would be gradually incorporated into EA Sports games in the upcoming months. However, specific details regarding which game titles will feature Nike's virtual goods are yet to be disclosed by either Nike or Electronic Arts.