2023 will not be the first normal year after the pandemic disruption. There are only a few marketing organisations primed to come out stronger on the other side. So here are a few important questions for CMOs to ask themselves as they evaluate their marketing readiness for the new year
The past 2 years have rewritten the relationship between marketing spending and revenue generation. Much like human relationships, brands’ relationships with consumers also get tested in times of stress
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The buzz in some Business and Marketing circles is that 2023 will be the first normal year after the disruption of the past few years. In my opinion, nothing could be farther from the truth. A perfect storm is brewing and few marketing organizations are primed to come out stronger on the other side.
So here are a few important questions for CMOs to ask themselves as they evaluate their Marketing readiness for 2023: