ESSEC Business School
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Navigating the perfect marketing storm in 2023
2023 will not be the first normal year after the pandemic disruption. There are only a few marketing organisations primed to come out stronger on the other side. So here are a few important questions for CMOs to ask themselves as they evaluate their marketing readiness for the new year
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The long and short of it: What makes CEOs decide?
The way a CEO communicates can help in predicting the company's performance
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Deconstructing ancient worlds to build our own: The case of education
Artificial intelligence, like other innovations, is redesigning education and gives people the opportunity to learn outside the walls of a brick-and-mortar school
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The return of corporate nationality
In the new global order, corporate nationality may be one of the most significant factors for many companies, whether they have international operations or not
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What the world can learn from Southeast Asia innovation
Southeast Asia is emerging as an innovation hotspot on the global map. The region now counts 10 unicorns valued at over $1 billion and over 50 companies that could reach this status in the years to come
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Crisis in Colombo
The choice of government is a matter for the people of Sri Lanka to decide, but they will do well to remember that—whichever regime assumes power—the country will need to come together as never before to weather the tough times ahead
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The effect of China's tech crackdown
While different reasons were used to restrict these tech giants' activities or to impose fines, there were ideological and political reasons behind the series of regulatory actions
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The risk of delisting for the US listed Chinese ADRs
A US delisting will still be a setback for these companies, but a dual listing will help in a smooth transition for the investors
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The economic consequences of the war
Since there is currently no clear end in sight to the conflict, we should also not expect elevated commodity prices to return to normal any time soon
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Minding the very visible hand of geopolitics in business
If you are one such manager, it is time to reconsider your worldview. If you are to continue building a business that is constantly competitive, innovative and well-managed, recognise that political movements that open markets to you and provide fresh business opportunities
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How can Ukraine-Russia conflict unfold?
If Russia decides to attack Ukraine for whatever the reason, the battlefield will be Ukraine, not Russia, and Western countries can decide to defend Ukraine even if the country is not part of NATO, without attacking Russian territory