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Premiumization in India: Industry Playbook and Cultural Imperatives
This article is the second of a two-part series, exploring premiumization in India
ByESSEC Business School
Premiumization in India: Redefining aspiration
ByESSEC Business School
Navigating the new normal: Corporate nationality and corporate responses
ByESSEC Business School
Why has the U.S. been running a trade account deficit for so many years?
ByESSEC Business School
Product launches in Bottom-of-the-Pyramid markets: Why consumer opinion matters
ByESSEC Business School
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Southeast Asia in a Trump 2.0 world
ByESSEC Business School
Governance of ESG: From silos to shared expertise
ByESSEC Business School
Swinging for the home team: How biases shape legal decisions in the courtroom
ByESSEC Business School
E for ecosystem: Giving power to corporate purpose
ByESSEC Business School
Impact investing: where philanthropy meets finance
ByESSEC Business School
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How companies can use ChatGPT to their advantage
ByESSEC Business School
How can anti-corruption regulations promote social responsibility?
ByESSEC Business School
To do or not to do: How to frame more ambitious goals so you stick to them
ByESSEC Business School
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