ESSEC Business School

Premiumization in India: Redefining aspiration

Premiumization in India: Redefining aspiration

Navigating the new normal: Corporate nationality and corporate responses

Navigating the new normal: Corporate nationality and corporate responses

Why has the U.S. been running a trade account deficit for so many years?

Why has the U.S. been running a trade account deficit for so many years?

Product launches in Bottom-of-the-Pyramid markets: Why consumer opinion matters

Product launches in Bottom-of-the-Pyramid markets: Why consumer opinion matters

Southeast Asia in a Trump 2.0 world

Southeast Asia in a Trump 2.0 world

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