Karma: Under a new CEO, the luxury electric-vehicle maker is reincarnating itself again"

By the time the 52-year-old Zhou assumed control of Karma, the company was desperately in need of an experienced automotive executive. Zhou had the résumé. He began his ­career as an engineer at one of China’s largest ­automakers, Dongfeng Liuzhou Motor, in 1992, after earning a master’s in engineering from the country’s Northwestern Polytechnical University and a PhD in engineering management from Nanjing University of Science and Technology. He quickly progressed into sales, marketing and then general management at different auto companies in China and Germany, including top-level positions at Fiat Chrysler, Mercedes and Foton-Daimler.

When Karma came calling, Zhou knew it was a place he could leave his mark on the future of transportation, but it would be a struggle. Not only would he have to move to a new country (America) and work in an unfamiliar automotive segment (he had always been on the pickup-truck side of the business), but he would also be dealing with a new type of power train (fueled by ­­electricity).

He is off to a fast—albeit scattershot—start. Zhou has already transformed the brand from a company that designs and builds luxury hybrid-electric cars to one that strives to be purely electric and license the technology it develops. Among the areas Karma is focusing on are vehicle-to-vehicle communication, advanced infotainment systems and autonomous driving.

He is also emphasising Karma’s ability to customise its vehicles. “Nobody wants to buy a standard product,” he insists. “They want to have something different, something to reflect their status.” Buyers will work directly with Karma designers to co-create a car based on individual taste. That can range from changing the paint colour and souping up the engine to creating a one-of-a-kind vehicle.

In April, Karma revealed three new models at the Shanghai Auto Show. One will replace the current Revero this summer. The 2020 Revero GT, nicknamed the Revero 2.0, will be the first vehicle that’s Fisker-free except for the chassis. The GT has a curvier body with a longer, bulging hood; wider fenders front and back; and a stunning new interior, including a customisable dashboard and centre console displays. It’s also a hybrid, equipped with a higher-capacity battery pack that powers two electric motors mounted in the rear axle, as well as a more powerful BMW engine that acts as a generator to recharge the battery when needed. Karma expects to build around 500 Revero GT units in its first year of production, with a starting price around $130,000.

The second model is the Karma ­Pininfarina GT, a collaboration with the legendary Italian coach builder that shows just how much customisation is possible. Pininfarina retained the underpinnings of the Revero GT and handcrafted the body style and interior, offering a sexy alternative to Karma’s design.  

The third vehicle Karma debuted in Shanghai was the SC1 Vision Concept, a sleek roadster that represents its electric future. Though details are scarce, the SC1 is a pure EV and will be equipped with a new 5G-ready infotainment system and “humanized” controls that integrate touch, voice, eye and graphical interfaces.

Like Elon Musk, Zhou has overly ambitious mass-market dreams. For this he expects the company to team with a partner in China, one suited to produce cars at a higher rate. Karma has the capacity to build as many as 10,000 vehicles a year at its facility in Moreno Valley, California, though he doesn’t expect production to be near that anytime soon. Zhou plans to establish Karma in the US first before expanding to Europe and the Middle East in 2020 and then Asia by 2021.

“We now have a vision and road map for the company that’s building strong momentum,” Zhou says. “I can confidently say our best days are ahead of us.” Now he just needs some good karma.