A futuristic App-roach
Image: Shutterstock In five years, 500 million people (Next Half Billion, or NHBs) will come online via smartphones. Apps for social communication and entertainment—the most popular uses of the internet by NHBs—enjoy greater market dominance in India than in the US, where most originate.
(This story appears in the 25 May, 2018 issue of Forbes India. To visit our Archives, click here.)
